Christopher Lentz | August 07, 2014 08:00 AM
It seems like every week that we see a news article or television broadcast about internet security or loss of privacy. There are so many pieces to keep track of with our Social Media lives plastered all over the internet. Have you ever noticed that if you are shopping for a particular item on the internet, then go to your Facebook there are ads related to what you were just shopping for? It is alarming how digital advertising is forcing its way into our lives at every angle. Here are a few ways you can reduce that impact and obscure your internet browsing from prying eyes.
The process of enabling InPrivate browsing is fairly simple and straight-forward if you know how to use a mouse and a keyboard. If you are still a bit scared to do it on your own, have a knowledgable co-worker or friend help you. By adding the "-private" to the end of the Target command link we can get our InPrivate browsing up and running. First, right click the Internet Explorer icon on your desktop and then select Properties. Under the Shortcut tab look for the Target line and put your cursor at the end of the line outside of the quotation marks (see image below). Be sure to do this for any links to IE that you may have, including those in your Start menu.
The steps for Incognito Mode are almost identicle to the Internet Explorer instructions. Simply right-click your Google Chrome icon and select Properties. On the Shortcut tab add "-incognito" to the end of the text in the Target field and click Apply and Ok. See that was easy!
Another great add-on for your internet browsing is Hola! This wonderful gem of a program uses proxy servers to mask your location and opening up a whole new world of internet sites you have likely never see before, mostly because you were not allowed because of your IP address. A great example is during the Sochi Olympics, in the United States the television coverage of the opening and closing ceremonies was horrible at best. However, if you had Hola! you could have watched both in their entirety using the Russia setting in Hola!
Do Not Track Me is another great browser add-on that can keep your browsing from ending up in the hands of some sneeky companies using that data to better target their consumers. According to the highly renowned book Freakonomics, Target is masterful at using this data. So much in fact that they can predict when their customers will have children, buy a new car, or even own a new home. Which is kind of cool but also kind of creepy in a way.
If you are concerned about your internet browsing and where all that data is going follow the steps above and see what a difference it will make in your email inbox and in your life. Until next time, happy browsing.